Over 1.2 Million Visitors to Singapore in 2025, ETTravelWorld
India continued to be a vital source market for Singapore tourism in 2025, contributing more than 1.2 million visitors—a 1 per cent rise from 2024—and underscoring India’s consistent demand for the destination. Singapore recorded 16.9 million international visitor arrivals in 2025, a 2.3 per cent year-on-year increase, while global tourism receipts for the first three quarters reached SD23.9 billion, up 6.5 per cent from the previous year. Indian visitor receipts totalled SD1.17 billion, a 5 per cent increase from 2024.
The year also marked 60 years of diplomatic relations between Singapore and India, celebrated through the Singapore Tourism Board’s (STB) extensive “Just Between Us Friends” campaign. Launched in January 2025, it united travel agencies, airlines, payment companies, and retail partners to enhance value for Indian visitors. The initiative also extended to the MICE segment through collaborations with Sentosa, IndiGo, Singapore Airlines, and island hotels, offering special privileges to Indian incentive travellers.
STB strengthened its engagement with Indian audiences through high-impact partnerships, including Nickelodeon’s award-winning “FamJam in Singapore” campaign, the 60 Insiders advocacy panel, and Gamechangers Studio under the Friends of Singapore programme. The flagship social campaign “Is This Even Singapore” achieved a digital reach exceeding 145 million, further cementing Singapore’s brand affinity among Indian consumers.
Facilitating travel convenience, STB partnered with NPCI International to enable UPI payments across more than 130,000 merchants, including Changi Airport duty-free outlets. Additionally, STB signed its first-ever MoU with IndiGo in July 2025 to boost leisure and business travel, improving connectivity from secondary Indian cities.
Reflecting Singapore’s growing appeal, the destination hosted its largest Indian MICE group in 2025—over 6,000 employees from Sun Pharma—reinforcing Singapore’s stature as a premier meetings and incentive hub.
Commenting on the performance, Markus Tan, Regional Director, India, Middle East, South Asia and Africa, Singapore Tourism Board, said:
“2025 marked a milestone year for Singapore-India tourism as we celebrated 60 years of diplomatic ties. We’re heartened that over a million Indian visitors chose Singapore, driving robust tourism spending and demonstrating the market’s continued confidence in our destination. This success stems from our sustained partnership approach, enhanced connectivity, seamless travel experiences and marketing campaigns that truly connect with Indian travellers.”
In 2025, Singapore unveiled several new attractions including Rainforest Wild, Asia’s first adventure-based zoological park, Curiosity Cove at Mandai Wildlife Reserve, and Jurassic World: The Experience at Gardens by the Bay. Cruise tourism expanded with Star Voyager, Ovation of the Seas, and Luminara homeporting in Singapore, while the city hosted major events such as ART SG and the Formula 1 Singapore Grand Prix, which saw an 11.7 per cent rise in attendance.
As Victoria strengthens its partnerships with Indian airlines, tour operators, and digital travel platforms, Dimopoulos remains confident that the state can not only meet but exceed its targets. “Victoria’s visitor economy is robust, diverse, and resilient,” he said. “Our focus now is to capture the hearts and minds of Indian travellers — not just for one visit, but for many.”
Looking ahead, STB anticipates strong outbound momentum from India in 2026, driven by a robust line-up of new experiences, entertainment events, and hospitality openings. Upcoming highlights include BTS World Tour, Disney Cruise Line’s first Asia homeport, and Cirque du Soleil’s KOOZA, alongside targeted marketing for millennial, Gen Z, and family segments.
Tan added: “We look forward to working closely with our Indian partners, content creators, and the travel trade to further strengthen tourism ties between our two nations and ensure Singapore remains a destination that offers both the familiar and the extraordinary.”
